Launched in 2007, Hops was founded by Matt Kaipuke company director and Pietro Pellicelli Kicksguide 2005 Artist of the year.

Matt was a former Professional player who played in the New Zealand NBL in the early 1990s. Matt was coaching his kids in Basketball in Melbourne Australia in 2005, when he begun the thought process of developing a unique basketball brand. He teamed up with Pietro who also was a basketball player in Italy. Together they quickly formed a "Synergy" in designing what has become Hops.

Our mission is to offer 'high quality products at affordable prices.' We will acheive this by continually searching for new materials and innovative designs within a cost-effective method.

Point of difference from original design through to our Medial Wing technology give's Hops the ability to grow and evolve as a brand.

Our goal is to be come a Global Brand and offer something different to consumers in a crowded market.